Spring 2012: Peugeot will launch its new model in the "B segment" – small, Supermini. It will be available in two distinct body styles; 3-door and 5-door.

 

 creating a vehicle capable of appealing to and uniting a wide variety of customers with ever changing expectations, simple renewal is no longer enough. Therefore, from the outset, the "A9" Project adopted the most ambitious specification overhaul ever undertaken by the Marque to create a vehicle which represents a true generation leap.

Peugeot has not hesitated to rewrite the rulebook, with the desire to reinvent the principles on which the success of icons like the 205, 206 and 207 were built and to "re-generate" them, to create : The Peugeot 208.

Architectural regeneration
The 208 embodies the principles of agility and efficiency. The initial technical choices make it a vehicle which is light (110 kg lighter on average compared with the 207, and as much as –173 kg with a range which starts at 975 kg), aerodynamic (Cd of 0.29, CdA of 0.61), and very compact (-7 cm in length, -1 cm in height). These benefits are accentuated by noticeably increased occupant
space, with more room in the rear seats (+5 cm at the knees) and a more generous boot (+15 dm3 in volume), proof of optimised architectural performance.

 

Stylistic regeneration
The 208 gives form to and refines the new aesthetic codes of the Marque. ‘Floating’ grille, light signature, ‘boomerang’ rear lamps - each detail is designed in complete coherence with the general volume, structured by a "spine" the impression of which is even visible on the roof. Sculpted, athletic, both pure and sophisticated, its style projects the Marque towards a renewed and attractive modernity, suggesting sensuousness and energy, smoothness and mischief. The two body types have been given an entirely different treatment, with a three-door version the quarter panel movement of which calls to mind one of its illustrious older siblings.